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- By Colton Watkins
- 11 Sep 2026
The National Football League has imposed a substantial $250,000 fine on Dallas Cowboys proprietor Jones for what he describes as an “inadvertent” offensive hand signal directed at fans during a Sunday’s game at MetLife Stadium.
Viral video clips appeared to show Jones flashing his middle finger at Jets fans, though he insists he was actually signaling approval to Cowboys fans in attendance as his team clinched a 37-22 victory.
“That was unfortunate. It was essentially an exchange with Cowboys supporters out in front of us,” Jones stated during a Tuesday interview. “There was a swarm of Cowboys fans—not Jets fans, our fans. The whole venue was brimming with excitement for the Dallas team.”
Jones additionally emphasized that the signal was completely unintentional, happening amid the excitement following the team’s last score. “I just put up the wrong digit,” he remarked. “The action was inadvertently done. This is sincere. Should you call it unplanned, you can. But it got corrected pretty quick.”
This is not the initial instance an NFL owner has been penalized for inappropriate behavior. Recent cases involve:
Jones, a figure who is recognized for his media savvy, possesses an approximate net worth of around $16bn, making the fine manageable for the wealthy owner.
The incident follows a controversial offseason for Jones, who faced widespread criticism from the Cowboys fanbase after the team traded key defensive player Parsons to the Green Bay Packers.
Moreover, Jones was a central figure in a Netflix documentary that examined his role in developing the Dallas franchise into the globe’s most valuable sports franchise, even with its modern-era championship drought.
The NFL’s action to penalize Jones highlights its continuing initiative to maintain proper behavior among all franchise representatives, regardless of their status or wealth.
Elena Hartwell is a multidisciplinary artist and educator passionate about fostering creative communities in London.